Senior Manager, Retail Media & Partnerships

Job Description

The pandas have embarked on an inspiring journey to serve “Meal for Every Table.” This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, pandamarts and passionate Homechefs, all united by the dream of delivering joy through delicious food & more.

Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, strive to deliver a Meal for Every Table.

Join us on our journey as we aim to connect with the people of Pakistan, delivering more than just meals, uplifting lives and driving positive transformation throughout the nation.

Come on board as Senior Manager, Retail Media & Partnerships and play a key role in building and scaling foodpanda Pakistan's Retail Media & Partnerships business.

On this journey, you will report to the Head, Retail Media & Partnerships.

Responsibilities

• Strategic Partnerships: Identify, establish, grow and manage high-impact partnerships across key industries including Financial Institutions, Telcos, FMCGs/CPGs, media agencies and other strategic partners, creating long-term commercial value for foodpanda and its partners.

• Revenue Ownership: Own and deliver against defined revenue and commercial targets across retail media, advertising, partnerships and other monetisation solutions, with a strong focus on sustainable year-on-year growth.

• Key Account Management: Develop trusted relationships with senior client stakeholders, understand their broader business and marketing objectives, and translate foodpanda's ecosystem, audiences, data and media capabilities into relevant solutions.

• Consultative Selling: Move beyond transactional selling by identifying client challenges, developing tailored proposals and influencing annual marketing, advertising and partnership budget allocation towards foodpanda.

• Partnership Strategy: Develop account and industry-level strategies, identify whitespace opportunities and build annual growth plans for priority partners and verticals.

• Retail Media Solutions: Work closely with internal teams to develop and commercialise advertising and retail media solutions across foodpanda's ecosystem, including relevant on-platform and off-platform opportunities.

• Campaign Performance & Optimisation: Use data to review and analyse campaign and partnership performance, identify opportunities for optimisation and translate insights into actionable recommendations for clients.

• Planning & Forecasting: Maintain strong commercial discipline through accurate forecasting, pipeline management, budget planning and regular performance reviews against agreed targets.

• Cross-Functional Collaboration: Partner closely with Commercial, Quick Commerce, Marketing, Finance, Product, Operations and other relevant teams to develop integrated solutions and unlock incremental opportunities.

• Sales Excellence: Maintain strong CRM and pipeline hygiene, establish structured account-management practices and contribute to developing scalable partnership playbooks and best practices.

• Industry & Market Development: Stay close to developments across retail media, advertising, financial services, FMCG and digital commerce, bringing relevant market insights and new partnership ideas into the business.

• Thought Leadership: Represent foodpanda with clients, agencies and relevant industry stakeholders, contributing to workshops, client sessions and external engagements where appropriate.

Qualifications

• Bachelor's degree or equivalent practical experience; MBA preferred but not required.

• 8–10+ years of relevant professional experience across advertising/media sales, strategic partnerships, FMCG/CPG,e-commerce, consulting or related commercial functions.

• Strong track record of building and closing large-scale commercial partnerships and managing senior client relationships.

• Experience working for FMCGs/CPGs, media agencies would be strongly preferred. 

• High level of skill in managing digital advertising, etc. Understanding of digital advertising, retail media, e-commerce and/or performance marketing and the ability to translate media solutions into measurable client outcomes.

• Demonstrated strategic and analytical approach to sales, account management and business development.

• Strong commercial acumen with experience managing revenue targets, sales pipelines, forecasts and account plans.

• Excellent analytical and problem-solving skills, with the ability to use data to develop recommendations and influence decisions.

• Strong stakeholder-management capabilities and the ability to work effectively across multiple internal functions and senior external stakeholders.

• Excellent communication and presentation skills, with the ability to simplify complex ideas and build compelling client narratives.

• Comfortable operating in a fast-paced, entrepreneurial and technology-led environment, with the ability to navigate ambiguity and take ownership.

• Creative and curious mindset with the willingness to challenge existing ways of working and develop new commercial opportunities.

• Prior experience coaching or mentoring team members would be an advantage.

• Willingness to travel as required.