Senior Product Owner - Social Connection & Loyalty

Our Team

We believe travel can create citizens of the world. We spark moments of connection and transformation, giving people the freedom to explore openly and shape their own story.

With colleagues from more than 50 countries, our diversity sparks curiosity, insight, and a culture of openness, essential to understanding our travellers and one another.

We work in a flexible hybrid model from our Utrecht HQ and our homes across the Netherlands.

Just as travel is about discovery, we’re looking for people who want to go one stop further, joining a journey that inspires personal transformation through train travel.

We’re on the search for…

At Interrail, we help people experience Europe by train. We are looking for a PO to make that experience more connected, rewarding, and transformative. You will lead the strategy and roadmap for products that bring travellers together, recognise their journeys, and give them more reasons to return to Interrail and make them feel a sense of belonging.

From social connection, community, to loyalty, referrals, and gamification, you will create experiences that turn a great trip into a lasting relationship with our brand. Some of these experiences will also support informal learning, intercultural exchange and personal development through travel.

You will work closely with Design, Engineering, Data, Lifecycle Marketing, Customer Experience, and Commercial teams to build products that customers genuinely value and that strengthen engagement, retention, advocacy, and lifetime value.

The role exists to solve one fundamental challenge: how do we create meaningful reasons for travellers to remain engaged with Interrail between journeys, and return not only to travel again, but to participate, contribute and advocate for the brand?

What you’ll be doing

• Define and deliver the product vision, strategy, and roadmap for community, loyalty, referrals, and gamification.

• Own the digital loyalty experience and economics.

• Design products that enable meaningful interactions and real-world connections between travellers, while maintaining a safe, respectful and inclusive environment.

• Develop product experiences that encourage cultural exchange, curiosity and informal learning through social interaction.

• Work with Institutional Initiatives to translate relevant programme objectives into engaging traveller experiences, where these align with the broader Social Connection & Loyalty product strategy.

• Build experiences that help travellers connect, share, contribute, and discover useful travel content.

• Create loyalty, recognition, and referral journeys that encourage advocacy and repeat travel.

• Work with Design, CX, and Engineering to deliver simple, scalable web and mobile experiences.

• Partner with Lifecycle Marketing to connect campaigns with relevant in-product journeys.

• Use customer insight, behavioural data, AI, and experimentation (A/B testing) to identify opportunities and personalise experiences.

• Work with Customer Support and relevant partners to ensure community experiences are safe, trustworthy, and useful.

• Define and track success metrics across Traveller Participation Rate, engagement, retention, repeat purchase, referrals, loyalty participation, and customer lifetime value.

What we’re looking for

It's already a possible match when you share the same mindset as us, being forward-thinking, results-driven, caring and embracing diversity.

In terms of your experience and skills:

• 8+ years of product management experience, with experience building and scaling B2C digital products across web and mobile.

• A track record of building products that improve engagement, retention, loyalty, community participation, or growth.

• Demonstrated experience building social, community-driven or interaction-led digital products, with a strong understanding of how to create meaningful interactions between users.

• Experience owning a product area from strategy and discovery through delivery, scaling, and optimization.

• Experience designing for trust, safety, inclusion and healthy community participation, particularly where digital experiences facilitate interaction between people who do not already know one another.

• Strong qualitative user research and behavioral insight skills, with the ability to understand why people connect, participate and contribute, not only what they click or use.

• Strong product judgment and the ability to turn customer insight into simple, valuable experiences.

• Confidence using data, experimentation, and product metrics to make decisions and measure incremental impact.

• Experience working closely with Design, Engineering, Data, Marketing, and other business stakeholders.

• A thoughtful approach to customer trust, privacy, safety, and responsible engagement design.

• Comfort working in a fast-moving, international environment.

Nice to have:

• Experience translating institutional, educational or social-impact objectives into compelling consumer-facing digital experiences.

• An interest in travel, rail, and the ways people discover and share experiences.

• Experience with user-generated content, personalisation, CRM platforms, or notification systems.

Our offer

• We offer a flexible hybrid model that combines remote work with in-office days each week, enhancing teamwork and connection.

• A complimentary NS train card to travel across the Netherlands for work and leisure.

• An annual free Interrail/Eurail travel pass for you and a companion, so you can explore Europe and share the same experiences as our customers.

• Unlimited access to OpenUp for lifestyle & well-being recommendations.

• Support for your well-being through a personal allowance of €1500.

• We provide a training allowance of €4000 to support learning opportunities relevant to your role.

• Variable annual bonus (target 4%), based on company and individual performance.

• An annual team trip across Europe to experience our product first-hand.

• 20 working days per year from abroad.

• An annual leave package of 28 days, plus study days, volunteer days, and a culture day.

• Salary Scale: 61, Monthly gross salary (excluding 8% allowance): €7000 - 8000 (full-time) based on experience.

Curious to apply?

Apply directly via our website (https://www.interrail.com/en/careers).

• We'll ask you to share your resume in English (our business language) and tell us why you're interested in Eurail and this particular role. It doesn't hurt to be creative; we enjoy seeing your personality shine through.

• As part of the process, we may also ask you to complete a short assessment to showcase your skills.

If we think you might be a good candidate, the next step is a relatively informal interview. For you, this is a chance to understand if Eurail is your ideal workplace, and for us, it tells us more about the value you would bring.

To support fair and unbiased hiring, we use a blind recruitment process in the early stages. Personal details such as your name, date of birth, photo, contact information, social media links, gender, and nationality are hidden, allowing us to focus on your skills, experience, and potential.

In the meantime…

If you’re curious, why not check us out on LinkedIn and get a sense of our culture and values?

Got questions? Our People & Culture team would be happy to help — just drop us a note at

While you're here, explore our travel passes and get inspired for your next journey at https://www.interrail.com/en.

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